Riches & Savings · The 2× Formula

The 2× Formula.

2× revenue in twelve months. 2× profit in six. Here is the exact math.

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The 2× Riches Formula

Double your revenuein twelve months.

Grow three things by 26 percent each, and your sales double.

Lever 01 · Impressions
Get seen by 26% more people.
More people see you.
SEOGoogle MapsReferralsSocial
Lever 02 · Conversion
26% more walk in the door.
More of them become guests.
First-Time DealsLoyaltyCome-Back Offers
Lever 03 · Ticket
26% higher average order.
Each guest spends more.
UpsellsAdd-OnsMenu Programming
1.26 × 1.26 × 1.26  =  2.0
Worked Example Today
See you1,000
Convert at 10%100 customers
Average ticket$10.00
Monthly revenue$1,000
After +26% on each lever
See you1,260
Convert at 12.6%159 customers
Average ticket$12.60
Monthly revenue$2,0032.0×
The 2× Savings Formula

Double your profitin six months.

Cut three costs and your profit can nearly double, without one new customer.

Lever 01 · Card Processing
3.0% → 2.2%
SpotOn rates, audited day one.
Day-one savings on every transaction. We check your rate and get you a better one. No contracts.
Lever 02 · Delivery Apps
Recover commissions.
Shift to direct orders.
DoorDash takes 25–30%. Direct ordering is a flat fee. You save on every order. 30 to 90 days.
Lever 03 · Labor Efficiency
Faster POS workflows.
Fewer wasted minutes.
KDS routing, handhelds at the table, fewer steps per ticket. 30 to 60 days.
Stop losing money → keep more profit → it goes straight into your pocket.
Worked Example Today · 4% Margin
Monthly revenue$80,000
Actual profit$3,200
Money lost$8,600/mo
Profit per month$3,200
After Savings Audit
CC fees recovered+$640
Delivery recovered+$1,500
Labor recovered+$840
In six months$6,1801.93×
Your next move

Your path to
riches and savings.

01
Take the free audit
  • 18 questions, about 90 seconds
  • Covers fees, platforms, and POS setup
  • Free, no prep, no obligation
02
See your Back-of-Napkin Profit Finder results
  • See your results right away
  • See where you may be losing money
  • Estimated monthly cost of each gap
03
Book your Profits Now Strategy Session
  • Michael reviews your answers personally
  • Go over where you're losing the most money
  • No sales pitch, just the numbers
Start here

Your free
Back-of-Napkin Profit Finder

See where you're losing money and how much.

Do you own your numbers?

Know your numbers so you can run your business instead of it running you.

Answer honestly. If you don't know an answer, that's OK. That's usually where we find the most money.

18 Questions
~90 Seconds
Free · No Obligation
Your Next Step
The Profits Now Strategy Session
Michael will reach out directly to schedule your Profits Now Strategy Session. No sales pitch. Just numbers.

Your results are on the way.

Michael will reach out directly to schedule your Profits Now Strategy Session.

About the formula

How the math holds up.

How can a restaurant double its revenue?
By improving three levers about 26% each: how many people see you, how many convert, and your average ticket. Because they multiply, 1.26 × 1.26 × 1.26 is roughly 2×. Small gains in all three add up to double your sales.
How can a restaurant double its profit?
By recovering margin you're already losing: lower card fees, lower delivery fees, and less wasted labor. On a thin 3–5% net margin, a few recovered points roughly doubles the bottom line without a single new customer.
What does the savings audit cover?
Card processing, third-party delivery, labor efficiency, menu pricing, and compliance, with every recurring line measured against what it should actually cost. We find where you're losing money, figure out how much, and fix it.
Is 2× revenue and 2× profit guaranteed?
It's a formula, not a guarantee. We use your real statements during the audit, so the goals are based on your actual business.